job details

Established in 1910, Abbott in India is one of the country’s oldest and most admired healthcare companies.

- Planning and execution of RTM & GTM strategy for the brand 

- Plan, execute and evaluate trade marketing strategy to ensure efficient utilization of budgets 

- Develop and drive the commercial and distribution strategy in conjunction with marketing and /BU management. 

- Drive sales team to implement channel expansion plans and throughout to achieve primary and secondary channel objectives for portfolio mix 

- Ensure Implementation of all BTL activities, drive visible availability in all relevant channels. 

- Deliver operational excellence in terms of rolling sales forecast as well as commercial discipline by ensuring execution as per SOP. 

- Managing and developing the sales team comprises of BMs/ABMs/ASEs and front-line people 

- Work on developing the forecast and plans for BD&L opportunities as and when they arise 

- Be the one point contact and person responsible from AIL, for all Abbott Branding at the POS in all channels (current and emerging). 

- Also, set up and drive the Medical Detailing at the Doctor level with the help of ethical channel team. 

- Man-power management i.e. correct allocation of manpower in the correct geographies 

- Ensuring ROI of all BTL activity and strong execution at the field level.